The AlcoveIn collaboration with The AI Chicks
A hands-on workshop for founders who are serious about owning their brand
Own Your Terms®Building & Protecting Your Brand
Walk in with an idea. Walk out with a brand.
In one session you'll build your brand from the ground up using AI tools — learning from AI experts Aisha Wynn and Lana Hout and attorney Shivani Honwad, Esq. on how to come up with a name you can actually protect — and walk out with a brand guide and legal strategy.
October 20, 2026 · 4:00 – 7:00 PM PTIn person $497 · Virtual $397
Limited seats · One session
§ 01 — Who this is for
Founders and creatives who…
Naming, launching, or rebranding
You're naming a business, launching a new offering, or rebranding — and want it to look and hold up professionally.
Trademarking on the “someday” list
You've been putting off trademarking because the process feels confusing, expensive, or like a “someday” problem.
AI-curious, AI-stuck
You want to use AI tools to move faster on brand identity, but don't know how to prompt for it or where to start.
One session, done right
You'd rather spend one session getting this right than months untangling it later.
§ 02 — Why this workshop
The usual path
Most branding workshops teach you to design.
Most legal content teaches you to file.
Almost nobody walks you through both in the right order — which matters, because the order is exactly where founders get burned. Name a business, fall in love with a logo, spend money on merch and a website… and then find out the name conflicts with an existing mark, or the class codes were wrong, or there was never a contract protecting who owns the IP in the first place.
This workshop flips that: legal thinking before the brand is final.
You'll learn how to think about trademark conflicts and legal protection before you finalize your brand — so the brand guide and name you walk out with are ones you can actually build a business on.
§ 03 — What you'll walk away with
One clear brand. A toolkit you can keep using.
You'll actually build it during the workshop, with live access to AI experts Aisha Wynn and Lana Hout and attorney Shivani Honwad, Esq. as you work.
Your brand book
Estimated value · $750
Clarify your positioning, ideal audience, brand voice, messaging and visual direction — a foundation for how your brand looks, sounds and shows up.
Your own AI brand brain
Estimated value · $500
Set up AI to understand your business, audience, voice and rules, so you can create smarter and faster without starting from scratch every time.
A stronger brand name
Estimated value · $300
Generate or pressure-test your name, research availability and potential conflicts, and learn what makes a name more protectable and eligible for USPTO registration.
A trademark protection roadmap
Estimated value · $1,500
Learn preliminary clearance, trademark classes and the USPTO filing process, plus contract language, licensing and cease-and-desist basics for protecting your brand.
Ready-to-use brand messaging
Estimated value · $500
Develop your value proposition, elevator pitch, website messaging, brand story and core messaging pillars to clearly communicate what you do and why it matters.
Three reusable AI brand-building agents
Estimated value · $500
Take home an AI Brand Launch Packet with reusable tools for brand strategy, naming, positioning and consistent messaging — long after the workshop ends.
Each asset priced on its own: brand book $750 · AI brand brain $500 · three reusable AI brand-building agents $500 · naming and availability framework $300 · trademark strategy and protection guidance $1,500 · ready-to-use brand messaging $500.
Estimated combined value of the take-home assets
$4,050+
In person $497 · Virtual $397 — less than a third of the individual value.
§ 04 — Your investment
Your brand. Your AI. On your terms.
Come with an idea. Leave ready to build it, market it and protect it. Choose how you'd like to join us.
In person
$497
Build alongside founders, AI experts Aisha Wynn and Lana Hout and attorney Shivani Honwad, Esq. in the room.
Virtual
$397
Attend the live workshop online with Aisha Wynn, Lana Hout and attorney Shivani Honwad, Esq. and build your brand from wherever you are.
A note on the legal sessions: these are educational, built to help you understand the process and ask better questions — not a substitute for advice on your specific situation. Attending the workshop does not create any attorney-client relationship.